Market Research Essay

The management process through which goods and services move from concept to the client. As a practice, it consists in coordination of four elements chated 4Ps (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customers place, and (4) development and implementation of a promotional strategy.As a philosophy, commercializeing is based on thinking about the business in terms of customer emergencys and their satisfaction. Marketing differs from selling because (in the oral communication of Harvard Business Schools emeritus professor of marketing Theodore C. Levitt) Selling concerns itself with the tricks and techniques of getting people to transfigure their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, creat e, arouse, and satisfy customer needs.Read more http//www.businessdictionary.com/definition/marketing.htmlixzz25h1HF3mwMarketing, Advertising and Sales a definitionMarketing is not advertising. Marketing is finding out what people demand, why they want it and how much theyll spend. Dont confuse marketing with advertising.Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised.. Product/Service What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features youve missed out? Are you including costly features that the customer wont actually use? How and where will the customer use it? What does it look kindred? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the m ost it can cost to provide, and still be sold sufficiently productively? (See also Price, below).Place Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do you competitors do, and how can you match from that and/or differentiate?Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other unique(predicate) segments of your market? How will your price compare with yo ur competitors?Promotion Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the net income? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity?The 4Ps model is just one of many marketing melt lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to perfect your marketing mix.Amongst the other marketing mix models have been developed over the years is Boom and Bitners 7Ps, sometimes called the extended marketing mix, which includ e the showtime 4 Ps, plus people, processes and physical layout decisions.